Meet the Team

Eugenia Welch has been volunteering with people living with dementia since she was 16. She turned that passion into a career, and spent nearly two decades as the Executive Director at Sunrise Senior Living, an assisted living and memory care facility in Carlsbad, before joining Alzheimer’s San Diego. She has also volunteered for several nonprofits across the county, including serving on our own Community Advisory Council. During her tenure at Sunrise Senior Living, Eugenia was named Executive Director of the Year by the California Assisted Living Association. Before working at Sunrise, she managed two ARV Assisted Living (now Atria) properties in the county. Her ultimate goal is that organizations like ours someday become irrelevant, thanks to the discovery of an effective treatment or cure for Alzheimer’s.