Meet the Team

President & CEO

Eugenia L. Welch
President & CEO

Eugenia Welch has been volunteering with people living with dementia since she was 16. She turned that passion into a career, and spent nearly two decades as the Executive Director at Sunrise Senior Living, an assisted living and memory care facility in Carlsbad, before joining Alzheimer’s San Diego. She has also volunteered for several nonprofits across the county, including serving on our own Community Advisory Council. During her tenure at Sunrise Senior Living, Eugenia was named Executive Director of the Year by the California Assisted Living Association. Before working at Sunrise, she managed two ARV Assisted Living (now Atria) properties in the county. Her ultimate goal is that organizations like ours someday become irrelevant, thanks to the discovery of an effective treatment or cure for Alzheimer’s.

Contact Us: Call us at 858.492.4400 or email


Adrianna McCollum, MSc
Director of Social Programs & Volunteers

Amy Abrams, MSW/MPH
Director of Education

Sarina Barker, MSW
Director of Clinical Services

Rebecca McDaniel, LCSW
Clinical Services Manager

Alison Hranek, MSW
Clinical Care Coach

Ellen Boucher
Clinical Care Coach
Support Group Coordinator

Gabriela Mendoza
Clinical Care Coach

Jean Alton
Senior Dementia Educator

Kristen Henley, MSW
Clinical Care Coach

Lindsey Proctor
Volunteer Coordinator

Lourdes Cabret, LMHCA
Clinical Care Coach

Mina Nilchian, MSW
Senior Clinical Care Coach

Nellie Hernandez, MSC
Dementia Educator

Preston Stocking, MSW
Senior Clinical Care Coach

Marketing & PR

Annie Greenberg
Director of Marketing
For media requests: 858.966.3290

Kara Jacobsen
Marketing Specialist


Michelle Van Hoff
Director of Development

Noelle Woolway
Development Specialist

Business Office

Suzette French
Business Manager

Caitlin Wion, MA
Data Manager

Marci Martin
Administrative Assistant

Grants & Advocacy

Regina Lagasca, MSW
Grants & Advocacy Manager

Maddie Shureen
Grants Coordinator