Meet the Team

President & CEO

Eugenia L. Welch
President & CEO

Eugenia Welch has been volunteering with people living with dementia since she was 16. She turned that passion into a career, and spent nearly two decades as the Executive Director at Sunrise Senior Living, an assisted living and memory care facility in Carlsbad, before joining Alzheimer’s San Diego. She has also volunteered for several nonprofits across the county, including serving on our own Community Advisory Council. During her tenure at Sunrise Senior Living, Eugenia was named Executive Director of the Year by the California Assisted Living Association. Before working at Sunrise, she managed two ARV Assisted Living (now Atria) properties in the county. Her ultimate goal is that organizations like ours someday become irrelevant, thanks to the discovery of an effective treatment or cure for Alzheimer’s.


Adrianna McCollum, MS
Director, Volunteer Programs
858.966.3296 |

Amy Abrams, MSW/MPH
Director, Education
858.966.3306 |

Sarina Barker, MSW
Director, Family Services
858.966.3293 |

Brooke Silveria, MSW
Dementia Care Consultant
858.966.3298 |

Ellen Boucher
Dementia Care Consultant
858.966.3305 |

Jean Alton
Dementia Care Consultant
858.966.3291 |

Jessica Cortez, MPH
Dementia Care Consultant
858.966.3309 |

Kristen Henley, MSW
Dementia Care Consultant
858.369.7240  |

Lindsey Proctor
Volunteer Coordinator
858.966.3302 |

Marcie Hanna, MSW, LCSW
Senior Dementia Care Consultant
858.966.3297 |

Mina Nilchian, MSW
Dementia Care Consultant
858.966.3304 |

Preston Stocking, MSW
Dementia Care Consultant
858.966.3313 |

Rebecca McDaniel, MSW, LCSW
Manager, Clinical Services
858.966.3303 |

Regina Lagasca, MSW
Grants & Advocacy Manager
858.966.3294 |

Business Office

Suzette French
Business Manager
858.966.3312 |

Marci Martin
Administrative Assistant
858.492.4400 |

Caitlin Wion, MA
Data Coordinator
858.966.3318 |


Michelle Van Hoff
Development Director
858.966.3300 |

Noelle Woolway
Development Coordinator
858.966.3310 |


Annie Greenberg
Marketing & Communications Director
858.966.3290 |

Kara Jacobsen
Marketing & Communications Coordinator
858.966.3295 |